How Lanyards Can Promote Your Product Without Spending That Much

Companies that want to promote their products without spending that much invest heavily in corporate giveaways. They have pens and mouse pads and mugs emblazoned with their logos which they give away to their clients and customers. These items are distributed in hopes that their recipients will parade them around. In the process, the companies are advertised, for free.

Despite this age of gadgets and gizmos, ballpens remain as the most common corporate giveaways or tokens. Mugs also command a huge following, what with the trend of coffee and tea beverages.

Lanyards, alongside with ballpens and mugs, are also a great corporate giveaway. Lanyards are so affordable and are used practically by each and everyone across all ages. In schools and offices, students and employees alike wear their IDs on these practical strings. So it’s not surprising that lanyards are very profitable as corporate giveaways.

They are great for holding badges, IDs, even keys and whistles. People who often lose or misplace their eye glasses use these strings to secure their favorite pairs. Bottle openers are also often tied to these cord necklaces. It is also common nowadays for people to use a custom-made lanyard in securing their cellular phones.

Lanyards today are made of nylon, polyester, cotton, flat braided tubing or woven cloth. They can be used as promotional items when printed with corporate logos, company names, and a host of messages, blurbs or taglines. The printing techniques that companies can choose from include hot stamping and the dye sublimation process. The dye sublimation process however is a more costly printing procedure. Companies also have an endless option for these printed neck pieces in terms of patterns, colors, lengths and even styles.

Historically, the lanyard was a piece of cord that secured a knife or whistle. That time, it wasn’t a neck accessory yet. It was positioned on the left shoulder, with the knife tucked into the left breast pocket. However, the knife was difficult to remove from the pocket under the bandolier. Thus, it was moved to the right shoulder in the 1920s. These neck pieces became straight cords and evolved into ornamental accessories after more than a decade.

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